Is this another form of sexism or is it just a thing that women do it to themselves:

“But the “right image” does not exactly mean looking young. Ms. Kusin and others like her are aiming for a cosmetic sweet spot: old enough to command respect, yet fresh enough to remain vital.”

http://www.nytimes.com/2013/08/01/fashion/seeking-a-middle-aged-look.html?smid=fb-nytimes&WT.z_sma=ST_SAM_20130801