Can Neuromarketers Really Peer Into Your Subconscious? They Say They Can.”

http://www.slate.com/articles/health_and_science/science/2013/07/does_neuromarketing_work_poor_data_secret_analysis_and_logical_errors.html

 

The problem is not whether they can or not. The problem is that they try.
Until not so long ago research was about how to get more money by making better products. Nowadays it’s mostly about how to squeeze most money out of as crappier products as possible